In 2016, Spain plans to open a Ferrari amusement park and a themed luxury hotel. The name has already been chosen - FerrariLand - it will be a real paradise for lovers of masterpieces "made in Maranello"
Spanish company PortAventura Entertainment S.A.U. signed a licensing agreement with Ferrari to build FerrariLenda, a new theme park dedicated to the Prancing Stallion, in the PortAventura Recreation and Entertainment Park, located near Barcelona.
FerrariLand spreads over an area of 75,000 square meters. A variety of attractions built using the latest technology will attract car brand lovers of all ages. It even plans to install Europe's highest and fastest vertical slide.
Another significant innovation will be the construction of the first Ferrari-themed hotel in PortAventura. It is expected to be a 5-star luxury hotel with 250 rooms, with upscale restaurants and car simulators.
The total investment in the project will be 100 million euros, the opening of the park is scheduled for 2016. PortAventura receives about 4 million visitors annually, 50% of whom are foreigners. In 2009, PortAventura was acquired by the investment company Investindustrial and has since become the first amusement park in the Mediterranean region and the second in Europe. This success was primarily due to the additional 125 million euros invested in the park over the past 4 years.
Andrea C. Bonomi, senior partner at Investindustrial, explains the goals of working with Ferrari: “PortAventura is a leader in Europe’s tourism sector. Ferrari is an icon representing the best features of Italian production. Combining the two groups will create a powerful combination that will allow to provide a unique offer to the clients of both companies We are proud to be involved in the process of promoting the Ferrari brand and Made in Italy brand worldwide. The agreement with Ferrari was an important step in the strategy of giving PortAventura a hundred mustache one of the best family parks, recreation and entertainment in the world. "
Andrea Perrone, Executive Representative of Ferrari Brand, added: “After the success of Ferrari World in Abu Dhabi, we received many requests to create new amusement parks. We carefully examined all the proposals and decided to stay at Investindustrial: this is a solid project developed by professionals which will successfully popularize our brand in Spain, we already have many fans there, and thanks to PortAventura, a huge number of tourists come to the park every year. FerrariLand will be created for the whole family, and not just for . Yubiteley Formula 1. We will continue to evaluate proposals for the creation of entertainment parks outside of Europe, but without haste Our brand -. It is our most important value and we need to increase it, and in any case not to spray. "
